My New Favorite Proposal Book: Secrets of the Selection Committee by Gary Coover. If you sell to state and local governments, you need to read this book.
If you can only choose three, what are the best books that proposal development professionals should read?
Proposal writers write. Everybody else should be supporting the writing effort.
A proposal is a sales document, not an informational document. Include the necessary information, but make it persuasive.
You should always include a cover letter when you send a proposal. It’s good business etiquette, it’s polite, and there’s no reason not to.