Jargon is great–as long as everyone understands the jargon you use. If they don’t, though, they’re missing the point you’re trying to make.
Improving your proposal win rate requires you write proposals that are persuasive, compelling, and customer-focused.
Proposal writers write. Everybody else should be supporting the writing effort.
In the old days, formal business writing precluded the use of contractions. In today’s informal world, contractions are fine.
Use active voice when writing proposals. Your writing will be clearer, and you won’t sound like you’re trying to hide something.
If you use color graphs and charts to communicate information in your proposals, then the 8% of men and .5% of women who are colorblind may not understand.
Most people do not read a proposal cover to cover. If you want to increase its readability, make it easy to skim.
Including your client’s logo in your proposal can be risky. Resist the temptation.
When reviewing a proposal, it’s better to remove unnecessary things than it is to add more words. Be concise.
A satirical look at the overuse of superlatives in business writing. It really is the best article ever written on the topic.
A proposal is a sales document, not an informational document. Include the necessary information, but make it persuasive.
When writing proposals, say what needs to be said. No more. You can say more if you want, but it just makes your proposal longer and less likely to be read.