About The Seibert Group
An RFP is not a writing project to complete, it’s a sales opportunity to win.
It's all about selling.
Back in the late 80’s, long before I started writing proposals, I was a quota-carrying salesperson. This experience taught me that an RFP is not a writing project to complete, it’s a sales opportunity to win. Proposal writers need to embrace this idea.
Proposal writers are salespeople. Unlike technical writers whose job is to document features, a proposal writer’s job is to persuade buyers, to convince them that the proposed solution will address their issues–and do it better than any other solution from any other vendor.
At The Seibert Group, we teach you and your staff how to put the selling back into the sales proposal development process, and through that, how to win more of the RFPs you pursue.
– Dave Seibert, founder