Online Proposal Training Class List
Self-paced proposal training for the most popular proposal writing topics
Work in progress...
We are in the process of moving our proposal training courses online. Please use the form at the bottom of this page to be notified when new classes are posted.
Bundle #1: Proposal Writing Best Practices
You will be able to purchase these proposal training classes individually or as a bundle and save!
Differentiating
Your Solution
In competitive markets, the only way to win is to differentiate your solution from competitive alternatives. Why is your solution better? This class shows you how to identify and write differentiators that actually make a difference.
Make Your Proposals
Easy to Skim
Who has time to read a 75 page proposal cover to cover? Not me. Probably not you, either. Fact: people don’t read proposals, they skim them. If you want your proposals to be read, make them easy to skim.
Focusing on the Buyer, Not the Seller
It’s not about you, it’s about them. Buyers want to know about you, but only within the context of how you can help them get what they want. Learn how to write proposal content so you’re focused on them and not you.
Sell to People,
NOT to Organizations
Organizations don’t buy things, people do. If you want to make a sale, stop fixating on what the RFP says they want and focus on the personal motivations of the people making the decisions.
Make Your Proposals
Easy to Read
Making your proposals easy to read is easier said than done. But this class offers tips to improve the clarity, reduce the length, and improve the effectiveness of your proposal content.
Writing to Persuade,
NOT to Inform
A proposal, by definition, is a persuasive document. It’s purpose is to persuade a buyer to take a particular action. Effective proposal writing, therefore, needs to be persuasive, not informative.
Bundle #2: Writing Effective Proposal Content
You will be able to purchase these proposal training classes individually or as a bundle and save!
Conducting a Proposal Kickoff Meeting
An RFP is not a writing project to complete, it’s a sales opportunity to win. This is why it’s so important to include sales strategy discussions in our kickoff meetings. Sell well, win more.
How to Write a
Proposal Title Page
The title pages of most proposals are boring. Really boring. And they do little to differentiate you from the competition. Learn to write a title page that gets attention.
How to Write an Executive Introduction
The executive introduction is the most important section in any proposal. Is yours customer-focused, effective, compelling? Or a self-focused diatribe that’s as boring as it is lengthy?
How to Write
Customer References
Customer references are a wonderful, opportunity for sellers to highlight how they’ve helped other customers. Most miss the opportunity. This class shows you how to showcase your experience.
How to Write
Employee Resumes
Buyers want to know that the people working on their project are skilled, experienced, and have had recent experience providing similar services. Want to make a sale? Start here.
How to Write
Proposal Cover Letters
Most proposal cover letters are self-absorbed, boring, droning dissertations. Us, we, me. Us, we, me. And that’s why they never get read. Learn how to write cover letters that are effective.
How to Answer
RFP Questions
Too many proposal writers begin writing answers before they’ve taken the time to figure out what their message should be. Learn how to write answer content that is effective, customer-focused, and that differentiates your solution from competing alternatives.
Standalone Course Content
Post-Procurement Research and Analysis
You will never get better unless you take time to evaluate past performance. Where are you doing well? Where can you improve? This class discusses five ways to identify opportunities for improvement.
Comments About Protesting
To protest or not to protest, that is the question. Too often, sellers protest because they’re mad they lost. But are they actually helping themselves by protesting? Or hurting future prospects?
Get notified when new proposal training classes are introduced
To be notified when new courses are published, please complete the form below. We will ONLY notify you about new classes, but we won’t bother you with any other marketing blah. We promise. Also, we use Constant Contact, so you can easily unsubscribe from notifications at any time.