Avoid Using Client Logos in Your Proposals
Including your client’s logo in your proposal can be risky. Resist the temptation.
Including your client’s logo in your proposal can be risky. Resist the temptation.
When reviewing a proposal, it’s better to remove unnecessary things than it is to add more words. Be concise.
Calculating the right kind of success ratios as part of your RFP selling effort can offer great insight into where you’re doing well and where you might be falling short.
Calculating the Short List and Presentation Win Ratios Read More »
A satirical look at the overuse of superlatives in business writing. It really is the best article ever written on the topic.
A proposal is a sales document, not an informational document. Include the necessary information, but make it persuasive.
Proposal Mistake #2–Writing Proposals that are Informative, Not Persuasive Read More »