Improve your proposal win rate

A class for proposal teams that pursue commercial RFPs and RFPs from schools or state and local governments.

Class summary

Proposal writers are salespeople who sell on paper. The problem is proposal writers don’t always get a get a full briefing from salespeople or subject matter experts about the important messages to communicate in your response. This class teaches writers about proposal best practices and about how to write the various sections of a proposal. But it also teaches techniques for learning more about each opportunity, and then using this information to improve your messaging, before anyone puts pen to paper.

What topics are covered?

There are three main sections. First, writers learn the most important proposal writing best practices, including how to differentiate your solution, how to write persuasively, how to improve readability and skimmability, and more. Second, students learn about messaging--and how to create an effective customer-focused sales message before they ever put pen to paper. Third, students learn how to translate all of these lessons into effective proposal content, including how to write an executive introduction that influences decision makers, how to write answers to RFP questions so they are persuasive, how to draft compelling customer references, and more.

How long is the class?

You choose from a one day or a two day program. The one day program is interactive lecture and discussion. The optional second day is a proposal writing workshop. It gives your team the chance to practice what they learned the day before, all while the instructor is still on site.

Who should attend?

This class is customized for proposal writers and managers.

Is the program customized for us?

Yes. Classes are customized to reinforce your primary business objectives. We also customize the class by rewriting some of your own proposal verbiage using the lessons taught in class. This improves retention because your staff can relate to it more easily.

Is it expensive?

No. Based on feedback from our clients, it's one of the more cost effective proposal writing training programs on the market today. Contact an instructor to learn more about program pricing and all of the options available to you.

Why businesses choose The Seibert Group

Businesses CALL us because they are investing lots of time, effort, and money responding to RFPs, but they aren't winning enough of them. Businesses CHOOSE us because we show them how to improve their proposal win rates.

About the instructor

Dave Seibert is a proposal veteran with over 18 years in the proposal field, and over 30 years in business development. Dave authored the book, Proposal Best Practices, and he’s worked with some of the leading experts in the proposal and business development fields. Dave will make your proposal training program educational, targeted to the issues that are most important to you, and entertaining.

Student Feedback

The following quotes are taken directly from student evaluation forms.

I attended your class at my last company. It was so good I wanted my new company to benefit also.
Marketing Manager
The workbook was a great tool…
Sales Manager
The proposal training workbook was fantastic.
Proposal writer
I found the class to be extremely helpful and I will be using many of the tips for our next RFP.
Proposal Writer
The proposal training class was excellent! Dave really provided some extremely useful information, tips, and suggestions… It will completely shift the way we do things in the future. I would recommend the class to anyone that has to write business proposals.
Proposal manager
The entire proposal training class provided a wealth of knowledge…it gave me an excellent understanding of the purpose, process, and key ‘tips’ for producing a winning product.
Marketing staff
I highly recommend Dave's work and the Proposal Training Course he teaches. After completing the proposal course and meeting Dave, you will find you actually re-think everything you write or prepare from proposals to presentations, letters, and even daily emails.
Marketing Manager
The speaker’s easy going style and his breadth of knowledge about sales and RFPs made this one of the single most effective training I’ve received in this area…
Proposal Development Manager

Talk to an instructor

Learn more about the class, pricing, and how well it fits with your needs

Contact us


Phone: 513-598-4647

P.O. Box 11053
Cincinnati, OH 45211