RFP & Proposal Training for Subject Matter Experts
Proposal Training Class
What Subject Matter Experts (SMEs) Need to Know to
Contribute to the Business Development Effort
Subject Matter Experts (SMEs) are critical to the success of any new business development effort, but few receive the kind of education or training they need to be effective in that role. This class teaches SMEs how to participate meaningfully in both the pre-RFP selling and proposal writing efforts.
What students will learn
Buyers know the quality of the solution you provide is often predicated on the expertise of the staff you employ. This is why most buyers, before they choose a vendor, want to be familiar with the subject matter experts who will be providing the services they buy. This class shows you and your SMEs how to do that.
This class teaches SMEs four things:
- The fundamentals of being in a customer-facing, business development role. (Hint: it’s about being customer-focused, not seller-focused).
- How to establish their reputations and expertise with potential buyers in the months and years before an RFP is published.
- How to approach and then make the most of in-person meetings with buyers.
- How to draft, or assist in drafting, proposal content that is compelling and buyer focused.
Since each company is unique, students have the option of choosing which of these lessons they study. Whichever they choose, one or all, SMEs will learn how to excel in a customer-facing, solution-focused role.
Details, logistics, and specifics
- Audience: All of our classes are designed for business who sell to other business or to SLED (state and local government and educational) agencies.
- Students: This class is specifically designed for subject matter experts (SMEs) who participate in the RFP/proposal, new business development effort.
- Delivery: Available for instructor-led onsite engagements or instructor-led online webinars. An online, self-paced option will be available soon.
- What’s included: Each student receives a comprehensive workbook with relevant slides from the class and lots of examples. Students love our workbooks.
Getting started
If you have questions or if you’d like to schedule a training engagement, please contact Dave Seibert by email at David.Seibert@ProposalBestPractices.com, or you can use the form below and Dave will follow up with you.