How to Write Compelling Executive Summaries, Title Pages, and Cover Letters
Proposal Training Class
Write executive summaries that make it easy for the buyer to choose you
The cover letter, title page, and executive summary–the front material–are the first things most reviewers see. For some, it’s all they see. This is why it needs to be compelling and focused on them. If your front material is great, if it’s laser focused on what they want and how you’re going to help them get it, it sets the tone for the entire proposal.
Innovative approach to executive summaries
This class teaches students an innovative approach to writing executive summaries. It shows you how to say more, in less space, all the while being more persuasive and compelling.
The four Cs for writing executive summaries
Students learn how to write the front material–cover letter, title page, and executive summary–so they are concise, coordinated, customer-focused, and compelling. If your executive summaries accomplish these four things, your proposals will already be far more effective than the competitive proposals your buyers are reviewing.
Details, logistics, and specifics
- Audience: All of our classes are designed for business who sell to other business (B2B) or to SLED (state and local government and educational) agencies.
- Students: This class is designed for proposal writers, or anyone else on your staff, who write executive summaries for proposals.
- Delivery: Available for onsite training programs, or online and instructor-led meetings. Online, self-paced is coming soon.
- What’s included: Each student receives a comprehensive workbook with relevant slides from the class and lots of examples. Students love our workbooks.
Getting started
If you have questions or if you’d like to schedule a training engagement, please contact Dave Seibert by email at David.Seibert@ProposalBestPractices.com, or you can use the form below and Dave will follow up with you.