Jargon is great--as long as everyone understands the jargon you use. If they don't, though, they're missing the point you're trying to make.
Most people do not read a proposal cover to cover. If you want to increase its readability, make it easy to skim.
When reviewing a proposal, it’s better to remove unnecessary things than it is to add more words. Be concise.
A satirical look at the overuse of superlatives in business writing. It really is the best article ever written on the topic.