Online Seminar: Proposal Writing Skills

A skills-based training seminar for proposal writers and others involved in the writing process

Seminar summary

The proposal writing skills seminar is a four hour, online, instructor-led training program for individuals who write proposal content in response to RFPs. The class teaches the top six proposal writing best practices that all proposal writers should master.

Seminar Schedule and Logistics

Upcoming seminars

No classes are currently scheduled. To be notified when a class is scheduled, please send an email to The instructor will contact you to make arrangements.

Seminar Topics

Write buyer-focused content

Most writers understand the importance of making content buyer-focused, but we still talk too much about ourselves. This module provides students with insights and techniques to make it easier to transition to buyer-focused content.

Write to persuade

A proposal is, by definition, a persuasive document. It exists to propose a specific course of action. Sharing information is necessary, but it must be delivered in a persuasive format. We'll show you how.

Sell to people, not organizations

RFPs list organizational objectives, "We want better customer service." But understand it's the individual decisions makers' own experiences that drive those organizational objectives.

Differentiate your solution

Most sellers struggle when trying to differentiate their solution from competing solutions, but this is one of the most important determinants of whether you will make a sale. We teach you to do it well.

Improve skimmability

Nobody reads a proposal cover to cover, but they do skim it. This module teaches you how to improve proposal skimmability and make it easier for time-constrained reviewers to actually get the message you're trying to communicate.

Improve readability

Most reviewers skim proposals, but they also slow down to read the sections they care most about. We show you how to make it easier for them.

Frequently Asked Questions

Who should attend?

Proposal writers and proposal managers, subject matter experts, and anyone else regularly involved in writing proposal content.

How long is the class?

The online seminar usually lasts about four hours.

APMP continuing education units

APMP members who participate in this seminar will earn four continuing education units (CEUs).

About the instructor

Dave Seibert is a proposal veteran with over 18 years in the proposal field, and over 30 years in business development. Dave authored the book, Proposal Best Practices, and he’s worked with some of the leading experts in the proposal and business development fields. Dave will make your proposal training program educational, targeted to the issues that are most important to you, and entertaining.

Student Feedback

The following quotes are taken directly from student evaluation forms.

I attended your class at my last company. It was so good I wanted my new company to benefit also.
Marketing Manager
The proposal training class was excellent! I would recommend the class to anyone that has to write business proposals.
Proposal manager
I highly recommend Dave's work and the Proposal Training Course he teaches.
Marketing Manager
The speaker’s easy going style and his breadth of knowledge about sales and RFPs made this one of the single most effective trainings I’ve received in this area…
Proposal Development Manager

Talk to an instructor

Learn more about the class, pricing, and how well it fits with your needs

Contact us


Phone: 513-598-4647

P.O. Box 11053
Cincinnati, OH 45211