Differentiating Your Solution

Learn how to write differentiators that make a difference

Class summary

Writing differentiators in your proposals is tough. But in competitive markets, your ability to differentiate your solution is often a key factor in determining whether a buyer chooses you or a competitor. Despite this, proposal writers often struggle to identify the best differentiators and articulate them effectively. This class shows you how to identify them and how to articulate them well.

What topics are covered?

Differentiating Your Solution discusses the four components of a good differentiator, what to do when you're struggling to identify good differentiators, and how to articulate them well in your proposals.

Is there a workbook?

Students receive a comprehensive workbook that includes all of the relevant slides discussed in class along with lots of examples you can refer to long after the class is completed.

How long is the class?

This webinar is about two hours, though the instructor is always willing to stay longer and answer questions.

Who should attend?

This class is for sellers--proposal writers, subject matter experts, business owners and managers--who need to differentiate themselves in competitive markets.

How much does it cost?

The webinar is $79 per person.

Why businesses choose The Seibert Group

Businesses CALL us because they are investing lots of time, effort, and money responding to RFPs, but they aren't winning enough of them. Businesses CHOOSE us because we show them how to improve their proposal win rates.

About the instructor

Dave Seibert is a proposal veteran with over 18 years in the proposal field, and over 30 years in business development. Dave authored the book, Proposal Best Practices, and he’s worked with some of the leading experts in the proposal and business development fields. Dave will make your proposal training program educational, targeted to the issues that are most important to you, and entertaining.

Talk to an instructor

Learn more about the class, pricing, and how well it fits with your needs

Contact us

Email: David.Seibert@ProposalBestPractices.com

Phone: 513-598-4647

P.O. Box 11053
Cincinnati, OH 45211

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