Differentiating Your Solution When Responding to RFPs
Proposal Training Class
How to Write Differentiators that Make a Difference
Formal procurements are inherently competitive. In this environment, it’s not enough to be compliant, you must also demonstrate how your solution is both different and better.
Here’s the problem. While everyone talks about the importance of differentiators, nobody really tells you what makes a good differentiator, where you find them, or how you articulate them. That is what this class was created to do.
What students will learn
Students will learn the four things that make an effective differentiator, multiple techniques for identifying the best differentiators, how to articulate differentiators so they stand out, and ways to articulate differentiators in your proposal.
Details, logistics, and specifics
- Audience: All of our classes are designed for business who sell to other business or to SLED (state and local government and educational) agencies.
- Students: This class is designed for proposal writers or anyone on your staff who writes proposals and needs to differentiate their solution from competitive alternatives.
- Delivery: Currently available for onsite engagements or online webinars. An online, self-paced option will be available soon.
- What’s included: Each student receives a comprehensive workbook with relevant slides from the class and lots of examples. Students love our workbooks.
Getting started
If you have questions or if you’d like to discuss a training engagement, please contact Dave Seibert by email at David.Seibert@ProposalBestPractices.com, or you can use the form below and Dave will follow up with you.