Some writers feel the need to capitalize words more than is actually necessary. Fortunately, there are capitalization rules to guide us.
In the old days, formal business writing precluded the use of contractions. In today’s informal world, contractions are fine.
Use active voice when writing proposals. Your writing will be clearer, and you won’t sound like you’re trying to hide something.
If you use color graphs and charts to communicate information in your proposals, then the 8% of men and .5% of women who are colorblind may not understand.
Most people do not read a proposal cover to cover. If you want to increase its readability, make it easy to skim.
Including your client’s logo in your proposal can be risky. Resist the temptation.
When reviewing a proposal, it’s better to remove unnecessary things than it is to add more words. Be concise.
When writing proposals, use a single space after a period.
A satirical look at the overuse of superlatives in business writing. It really is the best article ever written on the topic.
When writing proposals, say what needs to be said. No more. You can say more if you want, but it just makes your proposal longer and less likely to be read.
If you add just one more comma at the end of a list, you will make your writing clearer.