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Dave's Sales Proposal Blog

Discusses topics about responding to RFPs, including win rates, business development, best practices, and more.

Blog: Proposal readability

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Jargon in Proposals

By D Seibert June 25, 2019 Proposal readability

Jargon is great--as long as everyone understands the jargon you use. If they don't, though, they're missing the point you're trying to make.

Capitalization…in Moderation!

By David Seibert December 28, 2017 Proposal readability

Some writers feel the need to capitalize words more than is actually necessary. Fortunately, there are capitalization rules to guide us.

It’s OK to Use Contractions in Your Proposals

By David Seibert December 28, 2017 Proposal readability

In the old days, formal business writing precluded the use of contractions. In today’s informal world, contractions are fine.

Use Active Voice to Improve Proposal Clarity and Credibility

By David Seibert July 28, 2017 Proposal readability

Use active voice when writing proposals. Your writing will be clearer, and you won’t sound like you’re trying to hide something.

Making Your Proposals Friendly to Colorblind Readers

By David Seibert March 27, 2017 Most popular, Proposal readability

If you use color graphs and charts to communicate information in your proposals, then the 8% of men and .5% of women who are colorblind may not understand.

Proposal Readability: Is Your Proposal Easy to Skim?

By David Seibert March 6, 2017 Proposal readability

Most people do not read a proposal cover to cover. If you want to increase its readability, make it easy to skim.

Avoid Using Client Logos in Your Proposals

By David Seibert January 6, 2017 Most popular, Proposal readability

Including your client’s logo in your proposal can be risky. Resist the temptation.

A Memo to Proposal Reviewers: Be Concise!

By David Seibert January 4, 2017 Proposal readability

When reviewing a proposal, it’s better to remove unnecessary things than it is to add more words. Be concise.

How Many Spaces After a Period

By David Seibert August 6, 2016 Proposal readability

When writing proposals, use a single space after a period.

The Absolute Best, Most Spectacular Proposal Article Ever Written in the History of All Time

By David Seibert May 6, 2016 Proposal readability

A satirical look at the overuse of superlatives in business writing. It really is the best article ever written on the topic.

Proposals: Length vs. Excessive Length

By David Seibert April 6, 2016 Proposal readability

When writing proposals, say what needs to be said. No more. You can say more if you want, but it just makes your proposal longer and less likely to be read.

Just One More Comma, Please!

By D Seibert January 30, 2016 Proposal readability

If you add just one more comma at the end of a list, you will make your writing clearer.

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